Talent War – Candidates choose employer brand over salary

Job Market Monitor

No amount of money could tempt half of UK workers (53%) to consider taking a role at a company with a poor employer brand, according to research from LinkedIn.

The Winning Talent report also found that one in six UK workers (17%) would take a new job with a Talentcompany offering increased job security, greater development opportunities, and a higher calibre of team, even without the offer of a pay rise.

LinkedIn director of UK talent solutions Chris Brown warned that poor employer brand impacts a company’s bottom line.

“In addition to simply attracting better employees, a strong employer brand helps retention and engagement, so the true value is even greater than this data suggests,” he said.

“Finding the best people remains the number one driver of success for any business. Better communicating the benefits and attractions of their business to potential recruits has to be top of the agenda for…

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